The NFL's 2026 schedule is set to be unveiled, but the Los Angeles Rams have made a significant announcement in the meantime. They've secured a new local TV partner, CBS LA, marking a homecoming of sorts for the team.
This partnership brings exclusive Southern California broadcasts of Rams preseason games to CBS LA, along with a slate of weekly year-round programming. The deal is a strategic move to strengthen the team's connection with its fans in Los Angeles and the broader Southern California community.
Tim Wieland, regional president and general manager of CBS LA, emphasized the outlet's unique position to deliver extensive Rams coverage. He stated, 'With nearly 90 hours of news and sports programming every week, CBS LA is uniquely positioned to deliver more Rams coverage than any other media outlet in the market.'
This partnership is a strategic move for both parties, leveraging CBS LA's local presence and the Rams' desire to deepen their connection with Angelenos. It's a win-win situation, as CBS LA gains exclusive rights to Rams content, and the Rams benefit from increased visibility and engagement with their fans.
The deal also includes a coaches show featuring head coach Sean McVay, providing fans with an insider's perspective on the team's operations and strategies. This type of content is crucial for building a strong fan base and fostering a sense of community around the team.
The timing of this announcement is particularly interesting, coming amid a wave of NFL-related TV news. Netflix has added three games to its lineup, Disney has made several league-related announcements, and NBC and Fox have also secured additional game rights.
This surge in NFL-related TV news highlights the league's growing popularity and the increasing competition for broadcasting rights. As the NFL continues to expand its global reach, these partnerships between teams and media outlets become even more critical in engaging and entertaining fans.
In my opinion, the Rams' partnership with CBS LA is a strategic move that will benefit both the team and its fans. It's a homecoming of sorts, bringing the team closer to its roots in Southern California. This partnership will not only enhance the Rams' visibility but also contribute to the team's long-term success and community engagement.
